The New Easy to Use BlackBerry Curve 9220 Smartphone in Indonesia launched by RIM

Jakarta, Indonesia - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of its most affordable BlackBerry 7 smartphone for customers in Indonesia – the BlackBerry® Curve™ 9220. Designed to be both easy to use and easy to own, this compact and sleek smartphone provides many features and apps that help users to ‘stop missing out’ and stay connected to the people and information that matter most throughout the day.

Hastings Singh, Managing Director, South Asia at RIM, said: “The new BlackBerry Curve 9220 is a great upgrade for current feature-phone users, providing an amazing mobile experience with all the unique social networking benefits that the BlackBerry solution has to offer. The new BlackBerry Curve 9220 even integrates a dedicated BBM key, a new feature that many customers in Indonesia have asked for.”

Singh added: “The BlackBerry Curve 9220 offers Indonesians unmatched messaging and social connectivity features at an affordable price.”

The new BlackBerry Curve 9220 smartphone also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.
  
The dedicated BBM™ key on the BlackBerry Curve 9220 brings the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included, as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.

Wtih BlackBerry® 7.1 OS, the BlackBerry Curve 9220 supports the full complement of BlackBerry services, and the smartphone's built-in Wi-Fi® can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services.

The user experience with this compact and sleek smartphone is further enhanced with a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.

Beginning tomorrow (Wednesday, April 25, 2012), the BlackBerry Curve 9220 smartphone will be available for Rp. 1,999,000 from authorized partners PT. Teletama Artha Mandiri, PT. Selular Media Infotama and PT. Comtech Cellular.

For more information, please visit: http://id.blackberry.com/Curve or www.facebook.com/BlackBerryID

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P’9981 Smartphone Launched in Hong Kong

Stuttgart, Germany and Hong Kong - Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the elite new Porsche Design P’9981 smartphone from BlackBerry® is expected to be available in Hong Kong at the end of April.

Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The smartphone also includes a premium, exclusive PIN that easily identifies the user as holder of a Porsche Design P’9981 smartphone from BlackBerry.

Tailor-made for Hong Kong customers, the new Porsche Design P’9981 is available in Hong Kong with a localized 5-stroke keyboard as well as both traditional and simplified Chinese UI and input methods.  Local premium after-sales service will also be offered to customers who purchase the smartphone through authorized retailers in Hong Kong.

“The brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s customer-driven focus, which combine to deliver engineered luxury and performance in a smartphone for the discerning consumer.”

“With the Porsche Design P’9981 smartphone from BlackBerry, we are delivering a perfect collaboration between style and function,” said Urpo Karjalainen, Senior Vice President for Asia Pacific at Research In Motion. “We’re pleased to bring this exceptional, modern smartphone to Hong Kong with the needs of local customers in mind, offering the localized input capability as well as premium after-sales support.”

Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.

The new Porsche Design P’9981 also comes with the latest BlackBerry OS (operating system) that delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded apps that keep users connected and productive throughout the day.
 
The Porsche Design P’9981 smartphone from BlackBerry will be available at Porsche Design stores as well as authorized retailers in Hong Kong.

For more information please visit http://hk.blackberry.com/p9981.

About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.

 

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